Master Marketer David Allison Explains Valuegraphics

Joined this week by marketing juggernaut, David Allison. David is a keynote speaker, author, former marketing executive, consultant, and philanthropist. He recently discovered some previously overlooked aspects of marketing and influencing populations, which he wrote about in his most recent book “We Are All The Same Age Now”. David speaks on the podcast about; anthropology, education systems, changing the narrative around marketing and how we can bring populations together for the betterment of the human race.

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"We may just need to burn every marketing 101 textbook and get rid of these archaic marketing stereotypes"
David Allison
Consumer Behaviour Specialist & Valuegraphics Founder

the substance.

In this episode, you’ll learn about:

show notes.


guest bio.

David Allison is the founder of The Valuegraphics Database, the world’s first database that can predict and influence behavior for anything on earth. He is a pioneer of ‘Values Thinking’ as the new best practice for organizational decision-making.

He spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy. All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?ting simple stories from complex ideas has helped amplify the global shift away from outdated demographic stereotypes towards a more inclusive values-based society. His company provides clients with data-driven personas that pinpoint precisely which values most powerfully trigger behavior for anything on earth. His mission is to change the way we look at the world.

His latest book, We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes, was a number one global marketing bestseller within 48 hours of its release. Kirkus Reviews called it “A genuinely original contribution to marketing literature,” and INC Magazine named it one of the top ten leadership books of the year. 


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