the substance.
In this episode, you’ll hear about:
- How anchoring down a magnetic personality becomes the backbone of a brand that transcends through time, place and people
- Stories behind hosting interviews with the biggest names in Hip Hop & Pop Culture
- Using their power as storytellers to make moments & content that will last
- On staying authentic in your route and creating a path that is unique to your goal
- How they maintained their momentum throughout their career and and allowed it to evolve in the changing landscapes
show notes.
7:00 – The Rewards of Being Recognized for Truly Being Yourself
8:24 – How They Got Connected With Nipsey Hussle
9:56 – The Logistics Behind Setting Up An Interview Space for Your A-List Guests
12:00 – Strategic Ways of Priming Guests For A Comfortable Interview
15:41 – Here’s The Weird Thing About 2020
16:30 – Using Their Power As Storytellers To Make Things That Last
19:57 – Their Own Inspiration From The Failures That Created The Roc-A-Fella Records
20:14 – On Creating A Direct Path By Aiming Straight To The Top
23:31 – What Does It Truly Mean To Be Successful?
24:40 – Adapting Their Workflow To The Current Crisis and The Continuously Changing Landscape
29:31 – Their Weirdest Interview: When Black Rob Was Supposed To Show Up On Thursday at 3 o’clock
37:35 – The Democratization and Popularity of Hip Hop
40:29 – Real Talk on How Jeff Feels About Eric
42:13 – And How Eric Feels About Jeff
47:00 – The Burning Question: What Is The Right Way to Load The Dishwasher?
52:25 – How To Add Structure To An Interview And When to Let The Atmosphere Dictate The Flow
55:30 – Breakthroughs in Adapting Their Interview Style During The Quarantine
58:35 – Discarding The Traditional Notions of What It Means To Be A Creative
referenced.
ItsTheReal Custom Rhyme Book on Amazon
ItsTheReal interviewed on The Breakfast Club, Hot97, NoJumper, Mass appeal
A Waste of Time With ItsTheReal
Taxstone on A Waste of Time with It’sTheReal
Kevin Gates on A Waste of Time with ItsTheReal
Nipsey Hussle Interview At Summer Jam ‘14
Rick Ross on A Waste of Time with ItsTheReal
Rick Ross Representing Belaire Rose
Angela Yee on A Waste of Time with ItsTheReal
The Third Door By Alex Banayan
Roc-A-Fella Records on A Waste of Time with ItsTheReal
WHOREible Decisions Podcast with Mandii B
Birdman and Juvenile on A Waste of Time with ItsTheReal
Cardi B, Lizzo, Megan Thee Stallion, Tierra Whack, Guapdad 4000, Russ On A Waste of Time with ItsTheReal
Dr. Dre The Chronic, 2001
Naomi Zeichner (The Fader) on A Waste of Time with ItsTheReal
Episode 250 – With their Mom on A Waste of Time with ItsTheReal
Returning Guests: Cam’ron, Bun B, Brandon Jinx Jenkins on A Waste of Time with ItsTheReal
guest bio.
Brothers Eric and Jeff Rosenthal, better known as ItsTheReal, are not the women’s TV talk show.
Mainstays in the New York City music and comedy scenes, ItsTheReal sold their self-titled show to MTV, released their debut album Teddy Bear Fresh, published their popular lined notebook RHYME BOOK with Abrams, performed to sold-out crowds in NYC, London, Los Angeles, Austin & Philadelphia, host the chart-topping interview podcast A Waste of Time, and co-host the hilarious 2 Jews and 2 Black Dudes Review the Movies podcast with The LOX , where they break down films like Parasite, Coco and Home Alone.
