Caffeine takes away from your human experience, it can take away from your energy levels... it's detrimental when you think you are helping yourself.
Max Rivest
Co-Founder of WIZE Coffee Leaf
the substance.
In this episode, you’ll hear about:
- The adventures, journey and hustle behind creating Wize Coffee Leaf.
- The consequences of overdosing on caffeine
- Understanding the business from the creation process, to retail, to wholesale
- Controversies and misconceptions around the addiction to coffee
- Discussing the effects of dopamine depletion and decision making
- How you can break a habit and what it looks like to overcome it
show notes.
5:09 – The ethos of WIZE Coffee Leaf / coffee culture
7.00 – Overdosing on coffee and what comes next
12:20 – The magic of the Coffee Leaf?!
15:07 – Breakdown of the business of coffee
18.00 – What happens when you trade a bottle of 12 year rum for a bag of coffee tea leaves?
31:22 – Setting up a supply chain from nothing.
47:44 – The process of getting shelf space for a product
49:45 – How Wize can taste so good with only 1G of sugar
52:00 – The effect of coffee on your body over its full cycle
55:43 – Our weird relationship with coffee and other substances. (The glorification of addiction)
1:08:40 – Max being Vegan Keto!?
1:14:56 – the HUGE benefit to reassessing your 24 hour food cycle.
