the substance.
In this episode, you’ll hear about:
- Why Tara Chose Social Media Management as an Integral Career Path Before it Became Popular
- How to Navigate The Social Space for Your Clients in the Face of Political Movements
- Is there a right way to produce content that matters? Does impactful content always convert to the desired traction?
- How to Consume Social Media without Letting it Consume You
show notes.
3:40 – What is Social T? It all started when she got fired, way back in 2010
14:38 – The Shift in the Social Media Landscape since COVID-19 Started
24:50 – What is the point of Social Media?
30:04 – How to be a better content creator and still be on top of the algorithm
43:40 – Opening up about the process and being transparent as a creative on social media
46:29 – How do you know if your content will convert?
52:00 – Experiential content and making people feel through your content
referenced.
guest bio.
Tara Clark is the founder, owner, and CEO of Vancouver-based social media agency, Social T. For the past nine years she has offered executive consulting, training and management to small and medium-sized businesses around the world. As a social media architect, entrepreneur, and speaker, Tara is focused on helping businesses think differently and use social media effectively in order to achieve their goals. She helps brands engage with existing customers and tap into new audiences using their social media networks. Passionate about empowering those around her, Tara believes in building lasting connections with business owners who share her entrepreneurial spirit.
This passion has led her to speak at local and international engagements on a variety of topics, including digital marketing, collaboration and entrepreneurship. Through sharing her own entrepreneurship journey, including her personal experiences growing a business, and actionable takeaways, she has inspired audiences from Canada to Indonesia. She also enjoys consulting for a variety of businesses, both locally and internationally. Tara educates them on social media, digital marketing, and thought leadership so that businesses can elevate their brand and customer experience.
Tara has been featured in industry publications including Investment Executive, Business in Vancouver and the Vernon Morning Star.
