How to Strive on Social in 2020 with Digital Strategist Tara Clark

CEO of Social T, Tara Clark's passion for social media struck in 2005 when her University became one of the first few schools to gain access to Facebook. Since then, Tara saw an opportunity to utilize social media to launch her company @socialtyvr which creates engaging content for organizations ranging from food to finance. With her dense track record and wealth of knowledge, this is a talk for everyone to tune in on. She describes the volatile space of the social landscape since COVID-19 started and how that has affected the consumption of content, in her perspective. She also nails down the important ways brands can use their online presence effectively during social movements. Find out more in today’s episode!

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"creativity inspired by data has been very inspiring for me."
Tara Clark
Social Media Strategist & Entrepreneur

the substance.

In this episode, you’ll hear about:

  • Why Tara Chose Social Media Management as an Integral Career Path Before it Became Popular
  • How to Navigate The Social Space for Your Clients in the Face of Political Movements 
  • Is there a right way to produce content that matters? Does impactful content always convert to the desired traction?
  • How to Consume Social Media without Letting it Consume You 

show notes.


guest bio.

Tara Clark is the founder, owner, and CEO of Vancouver-based social media agency, Social T. For the past nine years she has offered executive consulting, training and management to small and medium-sized businesses around the world. As a social media architect, entrepreneur, and speaker, Tara is focused on helping businesses think differently and use social media effectively in order to achieve their goals. She helps brands engage with existing customers and tap into new audiences using their social media networks. Passionate about empowering those around her, Tara believes in building lasting connections with business owners who share her entrepreneurial spirit.

This passion has led her to speak at local and international engagements on a variety of topics, including digital marketing, collaboration and entrepreneurship. Through sharing her own entrepreneurship journey, including her personal experiences growing a business,  and actionable takeaways, she has inspired audiences from Canada to Indonesia. She also enjoys consulting for a variety of businesses, both locally and internationally. Tara educates them on social media, digital marketing, and thought leadership so that businesses can elevate their brand and customer experience.

Tara has been featured in industry publications including Investment Executive, Business in Vancouver and the Vernon Morning Star.

connect with Tara Clark.

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